The people behind Atlas.

Julie happened to come from a data background, so she did her best. She combined data across every area she could. The guidance helped. They adjusted their programming mix, learned to predict attendance, got their email strategy right, and aligned things around what members actually wanted. The chapter came back, due to the hard work of everyone involved. But the combination — someone who deeply understands the association world and could also do data modeling — isn't predictable. Most people who serve on association boards do so to advance the profession, to serve their community, to share what they know. Data modeling isn't why they showed up. It shouldn't have to be.

That's the problem A2 Atlas solves. Associations are the lifeblood of the professions they serve. They attract, retain, and engage the people who believe deeply in their field. But too often, the data that could guide that work is disconnected, invisible, or dependent on finding exactly the right person at exactly the right time.

A2 Atlas exists to change that — to give every association leader, in every department, whatever their background, a complete, navigable view of their membership, so the work of growing and sustaining a community doesn't require a data scientist. It just requires someone who cares.

Prior to joining A2, Alex founded Mayfield Partners, LLC, a consulting firm helping organizations develop go-to-market and capital raise strategies. Before that, he served for 17 years as CEO of Naylor Association Solutions, one of the most prominent multi-solution service providers for trade and professional associations in the U.S. and Canada. Under his leadership, Naylor tripled its client base and more than doubled its revenue — achievements that included a full evolution to digital publishing and the strategic addition of event management, SaaS, consulting, and marketing services.

Prior, Alex spent 22 years at Advanstar Communications (now part of Informa plc), finishing as Executive Vice President overseeing integrated event, publishing, and digital franchises across travel, hospitality, healthcare, powersports, veterinary medicine, and automotive — while leading a number of significant acquisitions.

Alex has served on the Board of ASAE Business Services (ABSI) since 2022. He is the proud father of four grown children and grandfather of four grandsons. He is based in Cleveland, Ohio and is frequently in the Washington, DC area.

His specialty is the part of the platform most people never see: the data foundation. Across his career he has designed the data architectures that turn fragmented, multi-system information into something fast, trustworthy, and ready for analytics — work that spans SQL Server and modern, cloud-native data platforms. At Association Analytics, that foundation is what lets Atlas unify an association's data into a single, navigable view.

Before joining Association Analytics, Darin held technology leadership roles where he architected data platforms, modernized delivery with agile practices, and built the continuous integration and deployment pipelines that let teams ship with confidence. He's known for adopting the right technology for the problem rather than the trend, and for helping engineers grow alongside the products they build. He holds a degree from Texas A&M University.

Darin is based on the Texas Gulf Coast near Galveston Bay, where he serves on the board of the Galveston Bay Cruising Association. When he's not building software, you'll usually find him out on the water under sail.

Bill is an association industry thought leader and content contributor who speaks frequently at industry events and conferences, as well as hosting regular webinars and educational sessions related to data analytics, customer engagement, data strategy and governance, digital marketing and more.

Prior to joining Association Analytics, Bill was Vice President at EastBanc Technologies, a software development and services company, where he was responsible for product and service strategy, delivery, proposals, business development, and staffing. During his time there, he helped drive growth from an 8-person startup to more than 100 staff with several successful products launched over more than 10 years.

Bill is a DC area native, living in Northern VA with his wife and three children. When not working, he enjoys travel, DC sports, casino gambling, and an occasional round of golf.

Before joining Association Analytics, Diane spent >30 years in the Broadcast Radio industry where she held roles ranging from sales, to sales analytics, to revenue management, to customer strategy and success. Diane brings decades of experience working with customers to the association industry.

Diane holds a dual Bachelor's Degree in Psychology and Sociology from Lafayette College as well as a Master of Business Administration (MBA) from Loyola University Maryland. Known for her energy, collaborative spirit, and "what's next" mentality, she is passionate about building strong customer relationships and delivering meaningful outcomes through data.

Diane calls both Florida and Maryland home, where she enjoys year round warm weather and quality time with her friends and family. When not working, she enjoys being outdoors and running.