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A2 Association Analytics

A2 Holdco LLC (Association Analytics) Privacy Policy

Last Updated: 6/22/2026

We recognize that you may be concerned about our use and disclosure of your personal information. Your privacy is very important to us. This Privacy Policy informs you about the categories of personal information that A2 Holdco LLC (Association Analytics) collects from you or about you, the business and commercial purposes for which we may use it, the legal bases we rely on where required by law, the circumstances in which we disclose it, and the rights you have regarding your personal data, subject to applicable legal limitations and operational verification requirements. Please read this policy carefully to understand our practices regarding your information.

Information Collection

We collect the information reasonably necessary or appropriate for the purposes described in this Privacy Policy, including technical information such as domain name, IP address, device identifiers, usage data, and similar online identifiers where needed to operate, secure, analyze, personalize, market, and improve our website, services, and business operations, subject to applicable law. Because IP addresses and similar online identifiers may be personal information or personal data under applicable law, we treat them as such when required and process them only for the purposes stated in this Privacy Policy. We may also collect browser type, operating system, referral source, device information, and pages accessed, but only to the extent reasonably necessary for website functionality, security, analytics, troubleshooting, and lawful marketing controls, and subject to consent where required for non-essential cookies or tracking technologies.

Additionally, if you communicate with us regarding our website, our services, events, sales activities, customer relationships, or other business matters, we will collect the information that you choose to provide or that is provided to us by your organization or other lawful sources and that is reasonably necessary or appropriate to respond to, administer, document, evaluate, market, or fulfill your request or our business relationship, in each case subject to applicable law, and we ask that you not provide special-category, sensitive, health, financial-account, or children's information unless we specifically request it and provide any required notice, consent mechanism, or contract terms.

We may contact you by email, telephone, text message, postal mail, or other lawful channels to tell you about specials, new products or services, events, research, content, or other commercial opportunities where permitted by applicable law, based on your consent or another valid legal basis such as legitimate interests or an existing business relationship, and each marketing email will include an effective unsubscribe mechanism where required; we may also send transactional, service, security, legal, administrative, and other non-marketing notices about material changes to this Privacy Policy or our services where legally permitted.

Information Use

We use collected information for the purposes described in this Privacy Policy, as otherwise disclosed at collection, as reasonably compatible with those purposes, and as permitted by applicable law, including providing, maintaining, securing, evaluating, personalizing, developing, and improving our services and associationanalytics.com, fulfilling requests for information, providing customer support, managing business relationships, performing analytics, training and improving internal tools, complying with legal obligations, enforcing agreements, protecting rights and safety, and conducting marketing and advertising where permitted by law and subject to applicable opt-out or consent rights.

Legal Basis for Processing Personal Data

If you are located in the European Economic Area (EEA), the United Kingdom (UK), or another jurisdiction with similar privacy laws, A2 Holdco LLC (Association Analytics) acts as the controller for personal information collected through this website and may act as a processor, service provider, or contractor when processing personal information on behalf of a customer under a written agreement. Our legal basis for collecting and using your personal information depends on the type of data, the specific context in which we collect it, the purpose of processing, and whether we act as a controller or as a processor acting on documented instructions from a customer.

We will collect and process personal information only where at least one of the following legal bases applies and only to the extent necessary and proportionate for the stated purpose:

  • Performance of a Contract: Processing is necessary to enter into or perform a contract with you or to take steps at your request before entering into a contract, such as providing requested services, administering an account, or processing billing.
  • Legitimate Interests: The processing is necessary for our legitimate business interests, and we rely on this basis only after assessing that those interests are not overridden by your data protection rights, interests, and fundamental freedoms. Our legitimate interests include operating, securing, analyzing, personalizing, developing, and improving our website, services, and business operations, preventing fraud and misuse, responding to business inquiries, managing customer, prospect, vendor, and partner relationships, conducting business-to-business marketing and limited interest-based advertising where permitted by law, enforcing agreements, protecting legal rights, and generating deidentified, aggregated, or statistical information, in each case subject to applicable opt-out rights and required balancing assessments as well as legal requirements.
  • Consent: Where consent is required by applicable law, we have obtained your prior, explicit, informed, freely given, specific, and unambiguous affirmative consent to process your information for a specific purpose, including for non-essential tracking cookies in jurisdictions requiring opt-in consent, certain promotional communications, and any special-category personal data where applicable; where consent is not required, we may rely on contract necessity, legitimate interests, legal obligations, or another lawful basis available under applicable law. You have the right to withdraw your consent at any time through the same or an equally easy method, and withdrawal will not affect the lawfulness of processing based on consent before withdrawal.
  • Legal Obligation: Processing is necessary for us to comply with a legal obligation, including tax, accounting, corporate, regulatory, litigation-hold, sanctions-screening, security, or data-breach notification obligations.

Data Retention

We will retain your personal information for as long as necessary or reasonably appropriate to fulfill the purposes for which it was collected and processed, including satisfying legal, regulatory, accounting, reporting, security, audit, backup, fraud-prevention, dispute-resolution, enforcement, and contractual requirements; unless a longer period is required or permitted by law, website analytics data is retained for up to 26 months in identifiable form, marketing-contact data is retained until you opt out or for up to 5 years after our last meaningful interaction, customer-support and business records are retained for up to 7 years, security logs are retained for up to 24 months, and deidentified, aggregated, or anonymized information may be retained indefinitely where permitted by law.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

When we no longer have a legitimate business need or other lawful basis to process your personal information in identifiable form, we will either securely delete, deidentify, aggregate, or anonymize it, subject to legal, security, backup, archival, dispute-resolution, and contractual retention requirements. If this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction, taking into account the nature of the information, processing risks, and applicable legal requirements; however, no method of transmission or storage is completely secure.

If we collect sensitive information (e.g., credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser or looking for "https" at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (e.g., billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our site. A cookie is a small piece of data stored on a site visitor's device to help us improve your access, identify repeat visitors, and enhance your overall experience.

  • Essential Cookies: Some cookies are strictly necessary for our website to function properly and securely. These do not require your prior consent and may be used to provide, secure, authenticate, load-balance, remember privacy preferences, prevent fraud, and measure service availability where permitted by law.
  • Non-Essential Cookies: We also use analytics, performance, and targeting cookies to track user interests and improve our marketing efforts. If you are located in a jurisdiction that requires consent for these technologies (such as the EEA or the UK), we will only deploy these non-essential cookies if you explicitly opt in via our website's cookie consent banner; in other jurisdictions, we may deploy these technologies subject to applicable notice, opt-out, browser, device, platform, global privacy control, or other legally required choice mechanisms.

Managing Your Preferences: You can manage your cookie preferences at any time by clicking the "Cookie Settings" or "Manage Preferences" link typically found in the footer of our website. Additionally, you can control the use of cookies at the individual browser level. If you choose to disable cookies, it may limit your use of certain features or functions on our website.

Links

This website may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

International Data Transfers

A2 Holdco LLC (Association Analytics) is headquartered in the United States. If you are accessing our website or utilizing our services from the EEA, UK, Switzerland, or other regions with laws governing data collection and use, please be aware that your personal information will be transferred to, stored, and processed in the United States.

The data protection laws in the United States may differ from those in your country of residence. However, where required by applicable data protection laws, we use appropriate transfer safeguards, which may include adequacy decisions, the European Commission's Standard Contractual Clauses, the UK International Data Transfer Agreement or UK Addendum, Swiss transfer safeguards, transfer impact assessments, vendor due diligence, supplementary technical and organizational measures, or another valid transfer mechanism available under applicable law.

Your Privacy Rights and Choices

We believe that you should have control over your personal information. Depending on where you live and subject to applicable law, verification, exceptions, and the role in which we process the information, A2 Holdco LLC (Association Analytics) provides users with the following rights regarding their personal data; when we process personal information on behalf of a customer as a processor, service provider, or contractor, we may refer your request to that customer or act on its documented instructions.

  • Right to Access: You have the right to request a copy of the personal information we have collected about you and to know how we use it.
  • Right to Correction: If you believe that any personal information we hold about you is inaccurate, out of date, or incomplete, you have the right to request that we correct or update it.
  • Right to Deletion (Erasure): You have the right to request that we delete the personal information we hold about you, subject to certain legal and business exceptions.
  • Right to Restrict Processing and Opt Out: You may have the right to request that we limit how we use your personal information and to opt out of marketing communications at any time; depending on your jurisdiction, you may also opt out of targeted advertising, the sale or sharing of personal information, profiling in furtherance of decisions producing legal or similarly significant effects, or certain uses of sensitive personal information where applicable.
  • Right to Data Portability: Where required by applicable law and technically feasible, you have the right to receive personal data that you provided to us in a structured, commonly used, and machine-readable format, subject to verification, security, trade secret, intellectual property, and other legal limitations.
  • Right to Object: You have the right to object to the processing of personal data, specifically for direct marketing purposes or when processing is based on "legitimate interests."

How to Exercise Your Rights: To exercise any of these universal privacy rights, please contact us via telephone at 703-828-8680 or write to us at: A2 Holdco LLC (Association Analytics), Attn: Data Privacy Officer, 1560 Wilson Blvd, Suite 700, Arlington, VA, 22209.

We will process your request within the timeframe required by applicable law and may need to verify your identity, authority, residency, and relationship to the data before fulfilling your request to protect your security; we may deny, limit, or extend a request where permitted by law, including where compliance would adversely affect the rights and freedoms of others, compromise security, reveal trade secrets, require disproportionate effort, or conflict with legal or contractual obligations.

If you are located in the European Economic Area (EEA) or the United Kingdom, you also have the right to lodge a complaint with your local Data Protection Authority (DPA) or the Information Commissioner's Office (ICO) if you believe we have violated your privacy rights.

(Note: If you are a resident of California or Nevada, please see the state-specific sections below for additional rights and disclosures applicable to your jurisdiction.)

California Consumers

Right to Know About Personal Information Collected, Disclosed, Sold, or Shared

In California, consumers have the right to request that the business disclose what personal information it collects, uses, discloses, sells, and shares for cross-context behavioral advertising, subject to applicable exceptions and verification requirements. A business that collects a consumer's personal information shall inform consumers as to the categories of personal information to be collected and the purposes for which the categories of personal information shall be used. A consumer shall have the right to request that a business delete any personal information about the consumer which the business has collected from the consumer. A consumer shall have the right to request that a business that collects personal information about the consumer disclose to the consumer the following:

  1. The categories of personal information it has collected about that consumer.
  2. The categories of sources from which the personal information is collected.
  3. The business or commercial purpose for collecting, using, disclosing, selling, or sharing personal information.
  4. The categories of third parties with whom the business shares personal information.
  5. The specific pieces of personal information it has collected about that consumer.

A consumer shall have the right to request that a business that sells the consumer's personal information, or that discloses it for a business purpose, disclose to that consumer:

  1. The categories of personal information that the business collected about the consumer.
  2. The categories of personal information that the business sold about the consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each category of third parties to whom the personal information was sold.
  3. The categories of personal information that the business disclosed about the consumer for a business purpose.

A consumer shall have the right, at any time, to direct a business that sells or shares personal information about the consumer not to sell or share the consumer's personal information, and to limit the use and disclosure of sensitive personal information where required by the CCPA/CPRA and applicable to A2 Holdco LLC (Association Analytics)' practices. This right may be referred to as the right to opt-out.

A business shall not discriminate or retaliate against a consumer because the consumer exercised any of the consumer's rights under this title, but may offer a different price, rate, level, or quality of goods or services where permitted by law and reasonably related to the value provided by the consumer's data.

A consumer can designate an authorized agent to make a request under the CCPA on the consumer's behalf.

Instructions for Submitting a Verifiable Consumer Request

You can submit a request per the rights outlined below via telephone or mail, and where legally required we will provide additional request methods, links, or preference tools, including any required "Do Not Sell or Share My Personal Information" or "Limit the Use of My Sensitive Personal Information" mechanism if applicable to our practices.

The verifiable consumer request must:

  1. Provide sufficient information that allows us to reasonably verify you are the person about whom we've collected personal information, or is a person authorized by the consumer to act on such consumer's behalf.
  2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond appropriately.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. A2 Holdco LLC (Association Analytics) will only require you to provide basic information that would most likely have been disclosed in the original data collection process, and we will verify that this information matches what we have on record. We will then send a 6-digit numeric code either via text message or email based on the information provided in your request, and which must be relayed back to A2 Holdco LLC (Association Analytics) to complete the authentication of identity. Once verified, we will investigate and provide an individualized response to you and will not merely refer to our general practices outlined in the Privacy Policy.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period in writing, and we may extend the response period by up to 45 additional days or another period permitted by applicable law.

We may deny your access request to know personal information if:

  1. We cannot verify your identity. If the request is to know specific pieces of personal information, we may evaluate the request as if seeking the disclosure of categories only.
  2. The request to know specific pieces of personal information creates a substantial, articulable, and unreasonable risk to the security of the personal information, your account with the business, or the security of the business's systems or networks.
  3. We receive a request from you more than twice in a twelve-month period.

We may deny your deletion request if retaining the personal information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.
  5. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the businesses' deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent.
  6. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  7. Comply with a legal obligation.
  8. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Any disclosures we provide will cover the period required by applicable law, which for California residents may include personal information collected on or after January 1, 2022, unless doing so proves impossible or would involve disproportionate effort, or unless a shorter period is permitted by law. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Collection of Personal Information

A2 Holdco LLC (Association Analytics) collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("personal information"). This information is collected when you provide it to us, when you visit our website, request our services, or communicate with us and others. We may also collect information about you from other sources and combine that with the information you provided, in accordance with applicable law.

Personal information does not include information excluded from the definition of personal information under applicable law, such as:

  1. Publicly available information from federal, state, or local government records.
  2. Deidentified or aggregated consumer information, provided that we maintain and use deidentified information in deidentified form and do not attempt to reidentify it except as permitted by applicable law, such as to test whether our deidentification processes satisfy legal requirements.

A2 Holdco LLC (Association Analytics) has collected the following categories of consumers' personal information, from the following sources, within the last twelve (12) months or other period required by applicable law, and may continue to collect and use these categories for the disclosed business and commercial purposes:

Information You Provide to Us

When you contact us directly, interact with us at an event, or request more information about our services either online or offline, you may choose to provide personal information to us that identifies you. This could include the following categories of personal information:

  • Identifiers, such as name, phone number, email address, and zip code.

This information is collected for the business and commercial purposes of responding to and providing you with the information that you request from us, providing customer service, administering events and relationships, performing sales and marketing activities, improving our services, maintaining records, enforcing agreements, complying with law, and fulfilling any other purpose for which you provide it or that is reasonably compatible with the context of collection.

Information Collected by Our Website

When you visit our website, we collect information about your use of our site through cookies, which is a small text file that is stored on a user's computer for record keeping purposes. You can control the use and transmission of cookies by reviewing and selecting the appropriate settings in your web browser. If you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

We may combine this information with other information that we have collected about you or received from customers, affiliates, service providers, analytics partners, advertising partners, public sources, or other lawful sources, and it could include the following categories of personal information:

  • Identifiers, such as IP address, unique personal identifier, and other similar identifiers.
  • Internet Activity, such as the page and search terms that led you to our website, pages visited on our website, your site interactions, the date/time of your visit, browser type, and computer and device information.
  • Geolocation Data, such as time zone, and consistent with your device permissions, we may also collect or derive location information from your device such as latitude/longitude, zip code, city, and state.

This information is collected for the business and commercial purposes of helping A2 Holdco LLC (Association Analytics) provide relevant marketing, advertising, analytics, security, personalization, measurement, and content to you, subject to applicable consent and opt-out rights. We also use this information to compile aggregate data to better understand how visitors use our website to continually improve its performance, content, and overall site functionality, as well as to detect and protect against security incidents.

Information We Collect from Other Sources and Third Parties

We may receive information about you from publicly available sources as permitted by law. We may also receive information from a third-party social networking service, business partner, customer, affiliate, lead-generation provider, conference or event organizer, analytics provider, advertising partner, data enrichment provider, or other lawful source when you choose to connect with those services or where otherwise permitted by applicable law. This could include the following categories of personal information:

  • Identifiers, such as name, phone, email address, IP address, unique personal identifier, and other similar identifiers.
  • Internet Activity, such as interaction with an advertisement.
  • Geolocation Data, such as time zone, and consistent with your device permissions, we may also collect or derive location information from your device such as latitude/longitude, zip code, city, and state.

This information is collected for the business purpose of providing relevant marketing and content to you, or to respond to and provide you with information requested.

Other Uses of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

  1. Provide services to or communicate with you at your request.
  2. Operate, maintain, protect, and improve our site and services.
  3. Monitor, measure, attribute, test, conduct analytics on, personalize, and improve marketing, advertising, website, service, and business-development efforts.
  4. Engage in re-targeting, cross-context behavioral advertising, or interest-based advertising about services, content, events, or opportunities that may be of interest to you, and which are offered by A2 Holdco LLC (Association Analytics) or its affiliates or business partners, subject to applicable consent, opt-out, and "sale" or "sharing" requirements.
  5. Anonymize, deidentify, aggregate, or create statistical information for analytics, benchmarking, market research, product development, website traffic flow and use analysis, and other lawful business purposes, and use or disclose such information where permitted by law.
  6. Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  7. To evaluate, negotiate, finance, insure, diligence, or conduct a merger, acquisition, divestiture, restructuring, reorganization, financing, bankruptcy, dissolution, or other sale or transfer of some or all of our assets or our affiliates' assets in which personal information held by us or our affiliates about our website users, customers, prospects, vendors, or other business contacts is among the assets transferred or reviewed, subject to appropriate confidentiality and legal safeguards.

We will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without providing notice and, where required by applicable law, obtaining consent or honoring applicable opt-out rights.

Sharing Personal Information

We may disclose your personal information to a third-party for a business purpose, as those terms are defined in the above CCPA section of this document. When we disclose personal information for a business purpose to a service provider, contractor, or processor, we enter a contract that describes the purpose and requires the recipient to protect the personal information, process it only for the permitted business purposes or documented instructions, assist with applicable privacy obligations, impose appropriate subcontractor restrictions, and not sell or share the personal information or use it outside the permitted relationship except as allowed by applicable law.

We share the following categories of personal information:

  • Identifiers

We share with the following categories of third parties:

  • Service Providers

Disclosure or Sale of Personal Information

A2 Holdco LLC (Association Analytics) does not sell personal information for monetary consideration; however, some advertising, analytics, or measurement activities may be considered a "sale," "sharing," or targeted advertising under certain state privacy laws, and where those laws apply we will provide the required notice and opt-out mechanism and honor applicable opt-out preference signals.

Other California Privacy Rights

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please submit a request via telephone or write to us at A2 Holdco LLC (Association Analytics), Attn: Data Privacy Officer, 1560 Wilson Blvd, Suite 700, Arlington, VA, 22209.

Nevada Residents

We do not sell the personal information of residents in the state of Nevada.

Consent and Changes to This Policy

Where required by applicable law (such as the GDPR, UK GDPR, or ePrivacy rules), we rely on your explicit, affirmative consent to process your personal information or to deploy non-essential tracking technologies; where consent is not legally required, we may process personal information based on legitimate interests, contract necessity, legal obligations, consent, or another lawful basis available under applicable law. When we rely on your consent, you have the right to withdraw it at any time by updating your preferences or contacting us directly.

We reserve the right to update or modify this Privacy Policy at any time. If we make material changes to how we collect, use, or disclose your personal information, we will notify you by posting those changes on this page and updating the "Last Updated" date at the top of this document, and where required by applicable law we will provide additional notice or obtain consent before applying materially different, unrelated, or incompatible processing to personal information already collected. We encourage you to review this page frequently to remain up to date with our privacy practices.

Contact Us

If you have any questions or concerns about our privacy policies and practices or feel that we are not abiding by this Privacy Policy, you should contact us immediately via telephone at 703-828-8680 or via mail: Attn: Data Privacy Officer, 1560 Wilson Blvd, Suite 700, Arlington, VA, 22209.